VD3C was already in a creation phase of standard labels for their top product, AOP Languedoc rosé, when O-I : EXPRESSIONS was presented to them. The goal was to create an interesting range of products, with an original and attractive design.

The transparency, the embossing and the print all around the bottle allowed to exceed the limits imposed by a traditional labelling and reach a new clientele in a niche where they haven’t been present until now: high-end rosé wine. Inspired by “friendship bracelets”, the designers created 4 colorful variants of the layout so each consumer can choose the one that they like the most.